Alexey Smirnov

Product Designer, DJ

I’m a Lead Product Designer at

Snapbuild

, based in

Nizhny Novgorod, Russia

I work across B2C and B2B products, with expertise in Fintech and Web3. I build and scale design systems, shape product architecture, and drive cross-functional design processes

Press

to contact me

WORK

Below are some select projects, full walkthroughs on request

EXPERIENCE

Over the years, I’ve worked on digital products of varying scale — from early-stage concepts to enterprise systems. My focus is on architecture, system thinking, and sustainable product evolution. Below is a concise overview of my experience.

2025 — NOW

Lead Product Designer

at

Snapbuild

Designed and launched an AI platform for automated production of corporate digital assets — from websites and landing pages to banners, illustrations, and presentations. Lead product design and system architecture. Reduced time-to-market to under 5 minutes, lowered production costs by 90%, and enabled daily releases through a scalable multi-product design system (130+ components, 300+ tokens)

2025 — NOW

Lead Product Designer

at

Snapbuild

Designed and launched an AI platform for automated production of corporate digital assets — from websites and landing pages to banners, illustrations, and presentations. Lead product design and system architecture. Reduced time-to-market to under 5 minutes, lowered production costs by 90%, and enabled daily releases through a scalable multi-product design system (130+ components, 300+ tokens)

2024 — 2025

Middle UX Designer

at

CHULAKOV

Led design delivery for 13 full-cycle digital projects across banking and enterprise platforms in Russia and CIS. Contributed to scalable design systems, collaborated with analytics and engineering on high-load service architecture, and participated in the redesign of a federal-scale media platform

2024 — 2025

Middle UX Designer

at

CHULAKOV

Led design delivery for 13 full-cycle digital projects across banking and enterprise platforms in Russia and CIS. Contributed to scalable design systems, collaborated with analytics and engineering on high-load service architecture, and participated in the redesign of a federal-scale media platform

2022 — 2023

Web & UX Designer

at

12/29 Studio

Joined at the early stage and built the design function from scratch. Established internal standards, structured the production workflow, and led a small team while delivering marketing and product websites for international clients. Shifted the studio from ad-hoc execution to a structured design pipeline with predictable delivery and consistent quality.

2022 — 2023

Web & UX Designer

at

12/29 Studio

Joined at the early stage and built the design function from scratch. Established internal standards, structured the production workflow, and led a small team while delivering marketing and product websites for international clients. Shifted the studio from ad-hoc execution to a structured design pipeline with predictable delivery and consistent quality.

2022

Product Design Intern

at

Enterprise Software Company (NDA)

Supported senior designers in user flow development and internal platform design. Conducted usability research, assisted in interface production, and contributed to early design system documentation and component updates. Helped improve flow clarity and reduce design iteration time by ~15% through structured component usage and improved scenario documentation.

2022

Design Intern

at

Software Company (NDA)

Supported senior designers in user flow development and internal platform design. Conducted usability research, assisted in interface production, and contributed to early design system documentation and component updates. Helped improve flow clarity and reduce design iteration time by ~15% through structured component usage and improved scenario documentation.

Beyond the Core

More projects, tools, and context that reflect me. A broader view of what I do.

CONTACT

You can contact me using the form.

or press

to send

Niznhy Novgorod

20

°C

diefehler

digital designer & DJ

11:18:47 UTC

Niznhy Novgorod

20

°C

diefehler

digital designer & DJ

11:18:47 UTC